Project
TaniTrack
A farm-to-market logistics app that connects agriculture co-ops to buyers with live tracking and fair, transparent pricing.
[ product shot — mobile app ]
Key Result
+38% co-op margins
Cutting out middle layers put more of each sale back in farmers' hands.
Overview
Project Overview
Co-ops were losing margin to opaque middlemen and had no visibility into where produce went after it left the farm.
We built a mobile app that tracks produce from harvest to buyer, with transparent pricing and a simple interface for low-connectivity rural use.
- Live farm-to-market tracking on mobile.
- Transparent pricing that protects farmer margins.
- Built for low-connectivity rural conditions.
[ screen — primary view ]
[ screen — secondary view ]
[ screen — admin dashboard, full width ]
Outcome
Delivered Results
Farmers see exactly where their produce goes and keep more of every sale, while buyers get reliable supply.
- Margins up across participating co-ops.
- End-to-end traceability for every shipment.
- Adoption across rural, low-bandwidth areas.
[ lifestyle / context shot — 16:8 ]
“
For the first time our farmers can see — and trust — the whole journey.
PA
Putu Ariawan
Chair, Sasak Agri Co-op
More Work