Project

Rasa Kitchen

An order-ahead and loyalty app for cloud kitchens that turns one-time buyers into regulars.

[ product shot — order-ahead ]
IndustryFood & Beverage
Scope of WorkProduct Strategy · UI/UX · Engineering
PlatformCross-platform Mobile App
Timeline8 weeks
Year2023
Key Result
+44% repeat orders

Loyalty and order-ahead together brought customers back more often.

Overview

Project Overview

Rasa's cloud kitchens had great food but no direct relationship with customers and no way to drive repeat business.

We built an order-ahead app with built-in loyalty, so customers skip the wait and have a reason to come back.

  • Order-ahead flow that removes the queue.
  • Loyalty and rewards built in.
  • Kitchen-side dashboard for prep timing.
Outcome

Delivered Results

Customers return more often and kitchens run smoother with predictable, ahead-of-time orders.

  • Repeat orders up sharply.
  • Shorter wait times at pickup.
  • Direct customer relationships, finally.
[ lifestyle / context shot — 16:8 ]
Our regulars love it — and we finally know who they are.
NR
Nadia Rahman
Founder, Rasa Kitchen
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